Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon - The Boston Globe
Adidas Apologizes For Congratulating 2017 Boston Marathon 'Survivors' : The Two-Way : NPR
Internet collectively shouts 'too soon' after Adidas' terrible marathon email | Mashable
Adidas's Boston Marathon Marketing Blunder
Laura Didier on Twitter: "Great weather and a great experience at the Boston Marathon 2022. Running in honor of my precious and amazing 17 yr old son who should still be here
Adidas Crisis Management Meeting by Yiran Gao
Boston Marathon officially returns to Patriots' Day | WPRI.com
Adidas apologises for 'you survived Boston Marathon' email - BBC News
2021 Boston Marathon postponed at least until the fall
PR Crisis- Adidas Boston Marathon – Nicol Gahley
Learning from Crisis - Lessons from the Boston Marathon — Sana Sano Consulting